To TREND or not to TREND

August 23, 2018

To TREND or not to TREND

I have worked in this industry for a while now and the one thing that really grinds my gears as Peter Griffin would say is trends.

We have this constant flow of bullshit coming at us with what is the next big varietal, style is it LDR, Orange, Natural, Biodynamic and on and on.

We do this, and it goes on and on and on and we completely forget about our current consumers and start looking for the next.

Consumers have a complete disconnect not only from how wine is produced but what is going into their bottles. Than we start having people saying well maybe I'll feel better if I drink Organic, maybe it the sulphites (a lot of the time it's not but that's a conversation for another time).

The one thing we don’t talk about is the what actually has been used to make the wine, there is no other food product in Australia where I don't have to tell you what's in it we just all assume.

If you went to a supermarket and picked up what you thought was fresh juice to than later find out it was made from concentrate would you be upset??

Yet the use of things as concentrate is rife through the industry these are also just some of the other things you can use.

* Albumen (egg white):  Fining agent for wine

* Milk products (pasteurized whole, skim, or half-and-half): Fining agent for grape wine or sherry. To remove off flavours in wine

* Isinglass: A Dried swim bladder of fish. To clarify wine

* Gelatine (food grade):  to clarify juice or wine

* Protease (Trypsin):  Derived from porcine or bovine pancreas. To reduce or to remove heat labile proteins

* Protease (Pepsin):  Derived from porcine or bovine stomachs. To reduce or to remove heat labile proteins

* Casein, potassium salt of casein: To clarify

* Calcium Carbonate: Used to reduce high acids and increase the ph.

* Acidifiers such as Tartaric, Malic and Citric acid

* Acetaldehyde: A For colour stabilization of juice prior to concentration

* Dimethyl De-carbonate (DMDC): Used to sterilize and to stabilize wine as well as dealcoholized wine

This is just the start of it and yes you will find a lot of these things and others used in organic wine.

Now I am not arguing for or against any of these all I am saying is that as a consumer this information should be available along with a nutrition panel just like all other food products in Australia.

By Daniel Briant @ The Funky Drop,

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